At Janey Lopaty PR, a very authentic, hands-on approach creates an environment conducive to fully understanding the brand, the client’s vision, and their philosophy. Every brand is unique, and Janey specializes in catering to a brand’s specific needs. Through strategic celebrity placement and gifting, brand consulting, inspirational shopping, merchandising, trend forecasting, and digital strategy through social media, Janey Lopaty PR strives to increase brand visibility - an extremely vital element in driving sales for both small and large companies, alike.
With more than 25 years experience in the fashion industry, Janey has a stellar reputation among celebrities, stylists, bloggers, and all industry insiders. Throughout her career, Janey has had her own successful clothing line, Designs By Janey, has helped opened fashion boutiques, including Stacey Todd, worked as a celebrity stylist, a consultant, an inspirational shopper for design, and aided in helping sales and wholesale teams.
Janey served as Vice President of Public Relations for Juicy Couture from 2000 to 2008, during which time she was first on the list of, “Top 40 Marketers Under 40,” by Ad Age Magazine and, “The 50 Marketers of the Next Generation,” by Brandweek Magazine. Janey’s out-of-the-box approach took Juicy Couture to the next level, when she sent Madonna a tracksuit embroidered with her nickname, “Madge” on it. It was Janey’s idea, Janey’s handiwork and Janey’s connections that catapulted Juicy Couture not only into a household name but into one of the most iconic brands in fashion history. Janey’s approach to PR, initially considered unorthodox, pioneered modern day marketing with high-profile celebrities not only on the red carpet, but to everyday wear that is now an industry standard. Today, Janey runs JLPR where she works closely with each client, crafting customized strategies for their individual vision and needs.